Connect Reddit Ads and PipeHalo checks every campaign in your accounts every morning, next to LinkedIn, Google and Microsoft. Each problem comes with the money at stake and the fix most likely to work. Add HubSpot or Salesforce, and you see whether Reddit spend turns into pipeline.
Reddit Ads support went live on October 14, 2026.
Why audit Reddit Ads with everything else
If Reddit is your test channel, someone will ask whether it’s working. Checking it alongside your other channels answers with the same yardstick: cost per opportunity on Reddit sits next to cost per opportunity on LinkedIn and Google.
What PipeHalo reads, and what it changes
PipeHalo reads your Reddit ad accounts every day. With Apply turned on, it also makes the fixes you approve: lowering an over-pacing budget, pausing a campaign spending without results or rotating a tired ad out. Nothing changes until someone on your team approves it, every change stays within limits your admin sets, and you can undo it for 30 days. If you connected Reddit before Apply, reconnect it once to allow changes. Your team can still make any change in Reddit Ads itself.
| PipeHalo reads | PipeHalo never does |
|---|---|
| Ad accounts, campaigns, ad groups and ads | Change anything until Apply is on and someone on your team approves the change |
| Budgets and spend | Change a budget past the limits your admin sets |
| Impressions, clicks, reach, conversions and lead form leads | Change conversion settings or tracking |
| 13 months of history, synced daily | Sell your data, use it for advertising or use it to train AI models |
PipeHalo’s team can’t see your campaigns unless an admin sends a time-limited support code. How PipeHalo uses access to your accounts explains how that works.
What you get
The daily checks that apply to Reddit
Each campaign is judged against its own history, so a new test isn’t compared with your best LinkedIn campaign. The checks:
- Pacing and budget: under-pacing, over-pacing, and budget concentrated in one campaign.
- Creative: click-through rate dropping and creative due for a refresh.
- Costs: cost per click or cost per thousand impressions spiking.
- Results: spend with no conversions, plus spend with no pipeline and low-quality leads once a CRM is connected.
- Tracking: conversion tracking that may be broken, plus broken or missing UTMs once a CRM is connected.
Money at stake, then the fix
The Action Center ranks every flag by severity and money at stake, worked out from your account’s own numbers. Each flag explains what’s wrong and gives “What to try” steps, most useful first.
Two problems come up often on a newer channel:
- Clicks, but no conversions. Before you judge the audience, confirm conversion tracking is still recording on your site. See what to do when spend brings no conversions.
- Leads that show up in the wrong place in your CRM. If Reddit links don’t carry consistent UTMs, the leads can land under the wrong source. See how to fix broken UTMs.
Assign a flag to a teammate, set a reminder, snooze it or mark it done. PipeHalo keeps checking, and for most flags the actions log compares the 14 days before and after you mark it done.
Pipeline by channel, when a CRM is connected
With HubSpot or Salesforce connected, the Pipeline page credits each new deal to the channel that sourced it and sets it next to spend: leads, MQLs, SQLs, opportunities, pipeline, closed-won, cost per opportunity and pipeline per $1. That’s the number that decides whether a Reddit test gets more budget.
How to connect Reddit Ads
Setup takes about 10 minutes.
- Sign in to PipeHalo with Google, Microsoft or a one-time code sent to your work email.
- Choose Reddit Ads and sign in to Reddit with an account that has access to your ad accounts.
- Approve read access when Reddit asks.
- Pick the ad accounts you want audited. They must all send people to one company’s website.
PipeHalo loads 13 months of history, and the first audit is usually ready within minutes. The paid media audit page lists what a full cross-channel check covers.
Frequently asked questions
Does PipeHalo change my Reddit campaigns?
Only what you approve. Apply is off until an admin turns it on for Reddit Ads. Then each fix shows the exact change, before and after, and PipeHalo makes it once you approve it, within your limits. You can undo a change for 30 days, every change is listed in Change history with who approved it, and a week later PipeHalo checks whether it worked. If you connected Reddit before Apply, reconnect it once to allow changes.
How much history does PipeHalo use?
13 months, synced daily. If your Reddit account is newer than that, PipeHalo uses what’s there.
Which plans include Reddit Ads?
Every plan. Each one covers every ad platform and unlimited ad accounts.
Start auditing Reddit Ads
See plans, run an Ad Check or try the live demo.