Find your problem below and open the fix. Each page starts with the most likely cause and the first thing to check. Then it covers what to rule out, where to look in the platform, the fix step by step and how to tell it worked.
The fixes cover LinkedIn Ads, Google Ads and Microsoft Ads, and most apply to any ad platform.
Pacing and budget
- Why isn’t my Google Ads campaign spending? Disapproved ads, low bids, limited search volume and how to tell which one it is.
- Why isn’t my LinkedIn campaign spending? Holds, rejected ads, bids below the suggested range and audiences that are too small.
- Why isn’t my Microsoft Ads campaign spending? The usual delivery blockers in Microsoft Advertising, checked in order.
- Why is Google Ads spending more than my daily budget? When overspend is normal, when it isn’t, and how to cap it.
- How to fix budget pacing Forecast month-end spend and get back on plan, whether you’re running ahead or behind.
Creative
- What’s the right LinkedIn ad frequency? How to measure frequency on LinkedIn and when it starts to hurt results.
- How to fix ad creative fatigue Spot when people have stopped responding to an ad and what to replace it with.
- Why is my LinkedIn CTR dropping? Wear-out, audience changes, placement shifts and seasonal dips.
Costs
- Why did my cost per click spike? Separate your own changes from market shifts and falling relevance.
- Why did my CPM spike? What drives the price of impressions up, and which causes are worth acting on.
Results
- Why am I spending with no conversions? Rule out broken tracking first, then check the landing page, the offer and the form.
- How to fix low-quality leads from paid ads Spam fills, off-target placements and offers that attract the wrong people.
- Is LinkedIn Ads creating pipeline? How to connect LinkedIn spend to opportunities in your CRM, and what to do when it isn’t.
Tracking
- Why did conversion tracking stop working? Find the break, fix it at the source and keep bad data out of bidding.
- How to fix the LinkedIn Insight Tag Check the tag is firing, linked to the right campaigns and not double-counting.
- How to fix broken or missing UTMs Consistent tags so paid traffic lands in the right channel in analytics and your CRM.
Check for all of these every morning
PipeHalo runs a checkup on every campaign every morning; you get the prescription. Each flag explains what’s wrong, the money at stake where there’s a dollar figure, and the fixes to try first. Then PipeHalo keeps checking, and for cost, click-through, pacing and conversion flags it compares the 14 days before and after you mark the fix done. See every daily check on the features page, or look up a term in the paid media glossary.
To see the flags on sample data, try the live demo.