Find it. Fix it. Prove it worked.

PipeHalo checks your ad accounts every morning, tells your team what to fix and exactly how, and shows what every channel did for pipeline. Here's everything that comes with it.

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Every plan includes every feature.

Your PipeHalo audit

$45,656 in spend at risk across 16 issues

5 high, 9 medium and 2 low priority. Here are the ones with the most at stake.

Fix these first

1. Spend with no pipeline
Google Ads, Performance Max - Demo requests
$22,110Medium
spent with no pipeline, last 60 days
Spent $22,110 and drove 12,065 clicks in the last 60 days, and no new business opportunity created in that time is credited to it. The window allows for your typical 29 days from lead to opportunity.
Fix: Check that these opportunities aren't just missing their link to the channel (UTMs, lead form sync)
2. Spend with no pipeline
LinkedIn, Webinar - Pipeline masterclass
$6,884Medium
spent with no pipeline, last 60 days
Spent $6,884 and drove 1,398 clicks in the last 60 days, and no new business opportunity created in that time is credited to it. The window allows for your typical 29 days from lead to opportunity.
Fix: Check that these opportunities aren't just missing their link to the channel (UTMs, lead form sync)

What's working

Search - Brand
Google Ads
$5.91 per result, 83% below your Google Ads average
Lead form - Benchmark report
Meta
$13.01 per result, 53% below your Meta average
ABM - Tier 1 accounts
LinkedIn
$84.47 per result, 50% below your LinkedIn average

Action Center

A to-do list that sorts itself.

Every morning PipeHalo checks each campaign against the best practices for each ad platform. Anything off lands in the Action Center, ranked by how serious it is and how much money is at stake, so your team always knows what to do first. Currently, we support LinkedIn Ads, Google Ads, Microsoft Ads and Meta Ads.

What it checks for

Campaigns spending too slowly or too fast for the month
People seeing the same ads too many times
Ads people have stopped clicking
Sudden jumps in cost per click or per thousand impressions
Spend with no conversions
Conversion tracking that stopped recording
Broken or missing campaign tags (UTMs)
Spend that isn't turning into pipeline
Leads your CRM marks as unqualified
Too much of a channel's budget riding on one campaign
Ads due for a refresh

Action Center

What to fix, what to optimize and what's performing across your channels, refreshed every day.

Ask Pip about my open flags

Money at stake in open flags

$45,656

16 open flags, 5 high severity

LinkedIn $15,162 · 6 flags
Google $28,961 · 7 flags
Meta $1,533 · 3 flags

How we count this

Needs attention 16Done 4Dismissed 1Cleared on its own 1

Assigned to me 0

All 16High 5Medium 9Low 2

HighUnder-pacing· LinkedIn Ads · Campaign

$3,150 at stake

How far this month will land under plan at the current pace

Prospecting - Marketing leaders

Spent $1,302 of the $2,420 planned for the first 11 days of the month (54% of plan). At this rate it ends the month at $3,670 against a $6,820 plan.

What to try

Clear anything blocking delivery: a rejected ad, an end date, a group or account budget cap
Raise a manual or cost-cap bid to the platform's suggested range, or switch to maximum delivery
Widen a small audience, or move budget to campaigns limited by budget

Ask Pip: Why isn't Prospecting - Marketing leaders spending?

First flagged Oct 12

Mark doneSnooze 7 daysDismissAsk Pip

Unassigned Remind me

Fixes

Every problem comes with the prescription.

In plain English. Why it matters for that campaign's goal, using your own numbers.
Specific steps. What to change in LinkedIn Campaign Manager, Google Ads or Meta Ads Manager.
Owned by someone. Assign it, set a reminder, snooze it or mark it done.
Followed up. PipeHalo keeps checking, and the actions log shows how each number moved after the fix.
Questions answered. Ask Pip about any flag and get answers from your own numbers.

PipeHalo only reads your accounts. Your team makes every change, so nothing happens without you.

HighClick-through rate dropping· LinkedIn Ads · Ad

$791 at stake

This ad's spend in the last 30 days, while its click-through rate fell

Masterclass - Speaker v6

This ad's click-through rate fell to 0.41% over the last 7 days, down 54% from 0.89% in the 30 days before (Webinar - Pipeline masterclass).

Why it matters

Webinar - Pipeline masterclass is a lead generation campaign, so this ad is now earning fewer clicks, and fewer sign-ups, for the same spend. Before rewriting it, check whether targeting or placement changed around the time it dropped; if nothing did, the ad has most likely worn out with this audience.

What to try

Check the change history first. In Campaign Manager, look for a targeting, placement or bid change on this campaign around when click-through fell, and undo it if it explains the drop.
Replace the ad with a new hook. Add a new version of Masterclass - Speaker with a different headline or image, keep the format that worked, and pause this one once the new ad has delivered.
Keep 3 to 5 ads running. With several ads live, delivery can shift to the stronger ones as any single ad wears out.

Ask Pip: Is this the creative or the audience?

This explanation was written on Oct 12 from this flag's numbers, and checked before it was shown.

First flagged Oct 12

Mark doneSnooze 7 daysDismissAsk Pip

Unassigned Remind me

Pip New

Questions about a flag? Ask Pip.

Pip is the paid media analyst you can chat with, right in the Action Center. Ask why something happened, what to try first or whether your fix worked, and get an answer built from your own numbers.

Starts where you are. Every flag has an "Ask Pip" button and a suggested question, like "Why isn't this campaign spending?"
Shows its work. Every number comes from your accounts, with a weekly chart when a trend makes the answer clearer.
Knows the playbook. Answers follow each ad platform's best practices, with the steps in Campaign Manager, Google Ads or Meta Ads Manager.
Handles the follow-through. Ask Pip to assign a flag, set a reminder or mark it done, and it happens once you confirm.

10 questions a month in every plan. Add Pip for $49 a month for 300 questions shared by your team; Enterprise includes it. Meet Pip · See pricing

Why isn't Prospecting - Marketing leaders spending?

It has spent $1,302 of the $2,420 planned for the first 11 days, 54% of plan. At this pace it ends the month near $3,670 against a $6,820 budget.

Spend by week

Sep 14Sep 21Sep 28Oct 5

Spend dropped in the last two weeks. Start in Campaign Manager: check for a rejected ad or a capped bid. If both are fine, the audience is likely too narrow for this budget.

Will it catch up by month end?Should I move this budget?

Assign this flag to Sam?Confirm

Pipeline

Spend on one side. Pipeline on the other.

Connect HubSpot or Salesforce and PipeHalo credits each new deal to the channel that sourced it, then lines it up against what each channel cost: cost per opportunity and pipeline per dollar, next to events, referrals and the rest.

Optional: ad accounts alone get you the Action Center and your audit. Add your CRM for pipeline.

Pipeline

Leads, opportunities, pipeline and closed-won by the channel that sourced them, next to what each ad channel cost.

Last 90 days. New business only. Include renewals and upsells

100% of pipeline credited to a channel (17 of 17 deals created in this period). 6 via a colleague. Channel mapping

Leads: 100
Opportunities: 17
Pipeline: $1,216,000
Closed-won: $98,000; 2 deals
Ad spend: $141,726

By channel

Pick a channel to see the deals behind its numbers.

Channel	Leads	MQLs	SQLs	Opps	Pipeline	Closed-won	Spend	Cost per lead	Cost per opp	Pipeline per $1
LinkedIn Ads	16	5	3	6	$404,000	$0	$61,649	$3,853	$10,275	$6.6
Google Ads	21	8	3	3	$251,000	$81,000	$58,845	$2,802	$19,615	$4.3
Meta Ads	19	3	4	2	$213,000	$0	$21,232	$1,117	$10,616	$10
Organic search	15	7	1	3	$200,000	$0	–	–	–	–
Referral	7	6	2	3	$148,000	$17,000	–	–	–	–
Email	2	0	0	0	$0	$0	–	–	–	–
Direct	10	2	1	0	$0	$0	–	–	–	–
Unattributed	10	2	2	0	$0	$0	–	–	–	–

Reports

The answers leadership asks for, already built.

Leadership summary

A one-page PDF for your VP or CMO: what the ad money produced, what your team fixed and what needs attention. Download it or email it.

Channel scorecard

Spend, results, cost per result, and the opportunities and pipeline each ad channel and campaign sourced.

Pipeline by channel

Leads, MQLs, SQLs, opportunities, pipeline and closed-won by the channel that sourced them, with conversion rates and how fast deals move.

Budget pacing

Spend so far this month against each campaign's budget, the month-end forecast, and where unspent budget could go.

Recommendations and actions log

What PipeHalo flagged, what your team did about it, and how each number moved afterward.

Creative performance Coming soon

Results by ad, the ads wearing out, and which to keep, refresh or review.

Monday Brief

Your week, in your inbox before standup.

Every Monday the whole team gets the issues with the most money at stake, how the month is pacing, last week by channel and the pipeline sourced. Anyone can turn it off in Settings.

PNW Analytics (sample data) · last week, Oct 5 to Oct 11

Your Monday Brief

What needs attention

Medium · $22,110 spent with no pipeline, last 60 days

Spend with no pipeline: Performance Max - Demo requests (Google Ads campaign)

Spent $22,110 and drove 12,065 clicks in the last 60 days, and no new business opportunity created in that time is credited to it. The window allows for your typical 29 days from lead to opportunity.

Ask Pip: Why isn't Google creating pipeline? →

Medium · $6,884 spent with no pipeline, last 60 days

Spend with no pipeline: Webinar - Pipeline masterclass (LinkedIn Ads campaign)

Spent $6,884 and drove 1,398 clicks in the last 60 days, and no new business opportunity created in that time is credited to it. The window allows for your typical 29 days from lead to opportunity.

Ask Pip: Why isn't LinkedIn creating pipeline? →

Medium · $3,245 spent with no pipeline, last 60 days

Spend with no pipeline: Search - Non-brand ABM keywords (Google Ads campaign)

Spent $3,245 and drove 904 clicks in the last 60 days, and no new business opportunity created in that time is credited to it. The window allows for your typical 29 days from lead to opportunity.

Ask Pip: Why isn't Google creating pipeline? →

13 more open flags. Open the Action Center

Budget pacing this month

● $16,330 spent in the first 11 days (93% of plan so far). On track for $46,022 against a $49,600 plan: $3,578 under plan. See pacing

Last week by channel

Channel	Spend	Results	Cost per result
LinkedIn Ads	$3,965 −7%	42.3 −31%	$93.74
Google Ads	$4,774 +2%	77.7 −48%	$61.45
Meta Ads	$1,696 +1%	76.2 −2%	$22.26

Results are conversions and lead form leads. Changes are against the week before.

Your team, your data

Built for teams. Careful with your data.

Set up in minutes

Sign in with your Google or Microsoft work account, connect your ad accounts and CRM, and your first audit is usually ready within minutes.

Everyone on the same list

Invite your team. Admins connect accounts and manage the plan; members work the flags. Every plan includes seats for your team.

Read-only, always

PipeHalo never creates, edits or pauses anything in your ad accounts or CRM. 13 months of history, synced every day.

Never used to train AI

Your data is used only to run PipeHalo for you. It's not sold, not used for advertising, and not used to train AI models.

Support sees nothing without you

PipeHalo's team can't see your campaigns or CRM data unless an admin creates a time-limited support code and sends it to us.

Billing you control

Change plans, add seats and download invoices in Plan and billing. Monthly plans come with a 30-day money-back guarantee.

See pricing

How we handle data, in full: privacy policy · data deletion · support

Click through a real workspace.

13 months of sample data across every channel and the CRM. Yours to explore for 7 days.

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