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HighClick-through rate dropping· LinkedIn Ads · Ad

$791 at stake

This ad's spend in the last 30 days, while its click-through rate fell

Masterclass - Speaker v6

This ad's click-through rate fell to 0.41% over the last 7 days, down 54% from 0.89% in the 30 days before (Webinar - Pipeline masterclass).

Why it matters

Webinar - Pipeline masterclass is a lead generation campaign, so this ad is now earning fewer clicks, and fewer sign-ups, for the same spend. Before rewriting it, check whether targeting or placement changed around the time it dropped; if nothing did, the ad has most likely worn out with this audience.

What to try

Check the change history first. In Campaign Manager, look for a targeting, placement or bid change on this campaign around when click-through fell, and undo it if it explains the drop.
Replace the ad with a new hook. Add a new version of Masterclass - Speaker with a different headline or image, keep the format that worked, and pause this one once the new ad has delivered.
Keep 3 to 5 ads running. With several ads live, delivery can shift to the stronger ones as any single ad wears out.

Ask Pip: Is this the creative or the audience?

This explanation was written on Oct 12 from this flag's numbers, and checked before it was shown.

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