“Why did click-through drop?”
PipeHalo compares each ad with its own earlier results, then tells you what to check first and what to try.
Start every day knowing what to fix first.
You run a lot of campaigns across a lot of platforms, and every one of them wants attention. PipeHalo checks them all each morning and ranks what needs fixing by the money at stake, so your day starts with a plan instead of a hunt.
13
checks on every campaign, before you log in
1
list across every channel, ranked by money at stake
Next day
you hear when tracking or tags break
0
changes PipeHalo makes to your campaigns
We get it
Too many campaigns, not enough mornings.
Checking pacing, frequency, cost spikes and conversion tracking across every campaign takes hours you don't have, so it happens when something already looks wrong. By then the budget's spent.
PipeHalo runs 13 checks on every campaign before you log in, compares each ad with its own past results, and writes the fix in the terms of the platform you'll make it in: Campaign Manager, Google Ads or Meta Ads Manager.
- Ranked by severity and money at stake, so the first item is the right one
- Assign, remind or snooze, and mark it done when it's fixed
- The actions log shows how each number moved after the fix
- Read-only: nothing in your accounts changes unless you change it
Every campaign, every morning
13 checks
Pacing & budget
- Under-pacing
- Over-pacing
- Budget concentrated in one campaign
Creative
- Frequency fatigue
- Click-through rate dropping
- Creative due for a refresh
Costs
- Cost per click spiking
- Cost per thousand impressions spiking
Results
- Spend with no conversions
- Spend with no pipeline
- Low-quality leads
Tracking
- Conversion tracking may be broken
- Broken or missing UTMs
Creative fatigue
Know when an ad is worn out, before the results show it.
Ads tire faster than anyone likes to admit. PipeHalo watches how often people see each ad and how its click-through holds up, and flags the ones that need fresh creative while there's still time to swap them.
Coming soon: fresh ad options for tired creative, drafted for you to review and launch yourself.
What you'd check first, if you had the time
Already checked, every morning.
“Why is this campaign under-delivering?”
Pacing is checked every morning against budget, and the fix starts with what's most often blocking delivery.
“Is tracking still working?”
When conversions stop recording while clicks hold steady, or campaign tags break, you hear about it the next morning.
$791 at stake
This ad's spend in the last 30 days, while its click-through rate fell
Masterclass - Speaker v6
This ad's click-through rate fell to 0.41% over the last 7 days, down 54% from 0.89% in the 30 days before (Webinar - Pipeline masterclass).
Why it matters
Webinar - Pipeline masterclass is a lead generation campaign, so this ad is now earning fewer clicks, and fewer sign-ups, for the same spend. Before rewriting it, check whether targeting or placement changed around the time it dropped; if nothing did, the ad has most likely worn out with this audience.
What to try
- Check the change history first. In Campaign Manager, look for a targeting, placement or bid change on this campaign around when click-through fell, and undo it if it explains the drop.
- Replace the ad with a new hook. Add a new version of Masterclass - Speaker with a different headline or image, keep the format that worked, and pause this one once the new ad has delivered.
- Keep 3 to 5 ads running. With several ads live, delivery can shift to the stronger ones as any single ad wears out.
Ask Pip: Is this the creative or the audience?
This explanation was written on Oct 12 from this flag's numbers, and checked before it was shown.
First flagged Oct 12
Mark doneSnooze 7 daysDismissAsk Pip
Unassigned Remind me
Every flag comes with the fix
What changed, why it matters, what to try.
Each flag explains the problem in your own numbers and lists the fixes most likely to work, in the order to try them.
- Specific steps in Campaign Manager, Google Ads or Meta Ads Manager
- Assign it, set a reminder or snooze it
- The actions log shows how the number moved after you fixed it
Your week with PipeHalo
Your week, with the busywork done
Monday
The Brief lands
The issues with the most money at stake, how the month is pacing, and last week by channel.
Any morning
Work the list
Assign fixes to your team, set reminders, snooze what can wait and mark what's done.
After the fix
See if it worked
PipeHalo keeps checking, and the actions log shows how each number moved.
Month end
Report up
A one-page summary of what the ad money produced, ready for leadership.
Guarantee
30 days or your money back.
One click in Plan and billing. Monthly plans; one refund per company.
Works with
LinkedIn Ads · Google Ads · HubSpot · Salesforce
Read-only connections, 13 months of history, synced daily. Meta Ads is in Meta's review.
Also built for
Click through a real workspace.
13 months of sample data across every channel and the CRM. Yours to explore for 7 days.