Connect Microsoft Ads (Bing) and PipeHalo checks every campaign in your accounts every morning. Each problem comes with the money at stake and the steps to fix it in Microsoft Advertising. Add HubSpot or Salesforce, and you see the pipeline Bing actually sourced.
What PipeHalo reads, and what it changes
PipeHalo reads your Microsoft Advertising accounts every day. With Apply turned on, it also makes the fixes you approve: pausing campaigns and keywords spending without results, lowering an over-pacing budget, blocking wasted searches with negative keywords or rotating a tired ad out. Nothing changes until someone on your team approves it, every change stays within limits your admin sets, and you can undo it for 30 days. Your team can still make any change in Microsoft Advertising itself.
| PipeHalo reads | PipeHalo never does |
|---|---|
| Accounts, campaigns, ad groups and ads | Change anything until Apply is on and someone on your team approves the change |
| Budgets and spend | Change a budget past the limits your admin sets |
| Impressions, clicks, costs and conversions | Change conversion settings or tracking |
| 13 months of history, synced daily | Sell your data, use it for advertising or use it to train AI models |
PipeHalo’s team can’t see your campaigns unless an admin sends a time-limited support code. How PipeHalo uses access to your accounts explains how that works.
What you get
The daily checks that matter on Microsoft Ads
Each campaign is judged against its own history, not against your Google numbers. The checks that do the most work here:
- Pacing and budget: under-pacing, over-pacing, and budget concentrated in one campaign.
- Costs: cost per click spiking.
- Results: spend with no conversions, plus spend with no pipeline and low-quality leads once a CRM is connected.
- Tracking: conversion tracking that may be broken, plus broken or missing UTMs once a CRM is connected.
- Creative: click-through rate dropping on an ad, compared with its own first weeks.
Pacing against your Microsoft budgets
Microsoft and Google handle budgets differently, so PipeHalo reads each campaign’s budget from Microsoft itself, including shared budgets. Microsoft says your daily budget is a target, and it usually keeps overspend to less than 100% above it. The monthly limit is the daily budget times the days in that month.
PipeHalo compares month-to-date spend with the daily budget times the days so far, starting 5 days into the month, so one busy day doesn’t raise a flag. The Budget pacing report projects month-end spend at your pace so far. See how to fix budget pacing.
Money at stake, then the fix
The Action Center ranks every flag by severity and money at stake, worked out from your account’s own numbers. Each flag ends with “What to try” steps in Microsoft Advertising. A few examples:
- A campaign isn’t spending. Check the campaign and ad group status for disapproved ads or limits, then compare bids with recent cost per click. Full walkthrough: why Microsoft Ads isn’t spending.
- B2B leads from the wrong companies. LinkedIn profile targeting in Microsoft Advertising (company, industry, job function) adjusts bids but doesn’t narrow your audience. People outside those targets can still see your ads. If lead quality slipped, review those bid adjustments and your search terms. See how to fix low-quality leads.
- Cost per click jumped. Check whether a bid strategy or budget changed on the same date before blaming the market.
Assign a flag to a teammate, set a reminder, snooze it or mark it done. PipeHalo keeps checking, and for most flags the actions log compares the 14 days before and after you mark it done.
Pipeline by channel, when a CRM is connected
With HubSpot or Salesforce connected, the Pipeline page credits each new deal to the channel that sourced it and puts it next to spend: leads, MQLs, SQLs, opportunities, pipeline, closed-won, cost per opportunity and pipeline per $1. If Bing runs at lower volume than Google, pipeline per $1 shows whether it deserves more budget or less.
How to connect Microsoft Ads
Setup takes about 10 minutes.
- Sign in to PipeHalo with Google, Microsoft or a one-time code sent to your work email.
- Choose Microsoft Ads and sign in with the Microsoft account you use for Microsoft Advertising.
- Approve access when Microsoft asks.
- Pick the ad accounts you want audited. They must all send people to one company’s website.
PipeHalo loads 13 months of history, and the first audit is usually ready within minutes. It covers what a Microsoft Ads audit should, run every morning.
Frequently asked questions
Does PipeHalo change my Microsoft Ads campaigns?
Only what you approve. Apply is off until an admin turns it on for Microsoft Ads. Then each fix shows the exact change, before and after, and PipeHalo makes it once you approve it, within your limits. You can undo a change for 30 days, every change is listed in Change history with who approved it, and a week later PipeHalo checks whether it worked.
How much history does PipeHalo use?
13 months, synced daily, so each campaign is compared with its own past.
My campaigns came from a Google import. Does that matter?
No. PipeHalo checks Microsoft Ads on its own numbers and its own budgets, whatever the campaigns started from.
Start auditing Microsoft Ads
Every plan covers every ad platform, unlimited ad accounts and CRM pipeline, from $119 a month. See plans, run an Ad Check or try the live demo.